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Better Buildings: Better Business Conference
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Wednesday, March 11 • 8:30am - 9:45am
Demystifying digital marketing

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The digital advertising and lead generation landscape has changed dynamically as it affects home performance and HVAC businesses. Google continues to launch new products, paid search continues to grow more complex, the third-party review landscape is constantly changing, and Facebook retains its dominant place in many homeowners’ daily lives. Peter will bring clarity to the rapidly-paced digital marketing landscape and show you simple ways to take advantage of digital marketing tools. He will conduct a real-world investigation into the balancing act of cost per lead and cost per acquisition and how to calculate your ideal marketing spend to ensure ROI within industry standards. You will learn how to maintain a winning digital marketing presence, ensuring that you improve your lead generation, and grow your business.

CREDITS:
AIA 1.25 LU, ASHI 1 CEC, BPI 1.25 CEUs, NAHBNARI 1.25 CEU, PHIUS CPHCRESNET

Speakers
avatar for Peter Troast

Peter Troast

Energy Circle
Peter is an expert in marketing energy efficiency and a leader in the use of social media to drive home performance. As founder and chief executive officer of Energy Circle, he and his team provide services to hundreds of energy efficiency, renewable energy, insulation and HVAC professionals... Read More →


Wednesday March 11, 2020 8:30am - 9:45am
Mangrove
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