Better Buildings: Better Business Conference

One of the greatest challenges the home performance industry faces is how to connect consumer demand for healthy homes with private market opportunities for home performance improvement. The demand for and awareness of healthy homes continues to grow, but few homeowners connect health issues with the systems that make up their home. Peter Troast will explain the trajectory of the healthy homes movement within home performance, and consumer trends supported by first-party statistics and market intelligence. He will unpack how contractors can bridge this communication gap with homeowners, and the foundations of a healthier home business and marketing strategy. This presentation will also offer contractors the opportunity to ask questions and receive industry- and situationally-specific perspective and feedback regarding their communications challenges.

CREDITS:
AIA 1.25 LU, ASHI 1 CEC, BPI 1.25 CEUs, NAHB, NARI 1.25 CEU, PHIUS CPHC, RESNET