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Tuesday, March 10 • 1:30pm - 2:45pm
Healthy homes and home performance: making the homeowner connection

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One of the greatest challenges the home performance industry faces is how to connect consumer demand for healthy homes with private market opportunities for home performance improvement. The demand for and awareness of healthy homes continues to grow, but few homeowners connect health issues with the systems that make up their home. Peter Troast will explain the trajectory of the healthy homes movement within home performance, and consumer trends supported by first-party statistics and market intelligence. He will unpack how contractors can bridge this communication gap with homeowners, and the foundations of a healthier home business and marketing strategy. This presentation will also offer contractors the opportunity to ask questions and receive industry- and situationally-specific perspective and feedback regarding their communications challenges.

CREDITS:
AIA 1.25 LU, ASHI 1 CEC, BPI 1.25 CEUs, NAHB, NARI 1.25 CEU, PHIUS CPHC, RESNET

Speakers
avatar for Peter Troast

Peter Troast

Energy Circle
Peter is an expert in marketing energy efficiency and a leader in the use of social media to drive home performance. As founder and chief executive officer of Energy Circle, he and his team provide services to hundreds of energy efficiency, renewable energy, insulation and HVAC professionals... Read More →


Tuesday March 10, 2020 1:30pm - 2:45pm
Portia

Attendees (14)